Asia Pacific Youth Network – Take Action For MDGs

Asia Pacific Youth Network – Take Action For MDGs

Asia Pacific Youth Network (APYN) is a regional youth network under the umbrella of Amnesty International. APYN is formed by young people from Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and many other global friends!

The Asia Pacific Youth Network (APYN) is a network of young individuals who began communicating online through Facebook in June 2008, following a consultation meeting in May 2008 hosted by Amnesty International.

The APYN promotes the idea that individuals working collectively can create change. Its model is based on individual participants. APYN embraces the principles of community organising, youth participation (including active participation), respecting diversity and engagement through activism.

There are currently more than 6000 individuals in the network. APYN currently has over twelve online spaces, on Facebook, Twitter, Orkut, Ammado, Friendster, Myspace, Stumble Upon, Delicious, Digg, Reddit, Google Buzz, Google Bookmarks and Messenger.

Examples Of Their Social Networking Pages



Salient Features:

  • Username – This is perhaps one of the most important features in determining your success on Twitter. As a rule of thumb, your username should be the same as your nonprofit’s name.

  • Logo – From a branding point of view, your logo helps the user create a visual connection between your nonprofit and the work it does.

  • Bio – the one sentence bio aims to attract more followers since the attention space in a web is only about five seconds.


Salient Features:

  • A very good activity page – Informing about the number of fans and also a free offer of training on Skype for young people.

  • Customised design – The left hand side panel has been custom coded using Facebook Markup Language to get unique effects and display beyond the ordinary content.

Strong, selected phrases like “Spread the word”, “Take Part”, “Become a fan of” and “I would like more information on APYN” help attract visitors and make them take part in their campaigns. The choice for a visitor is plenty!

The “Who is taking part” feature indicates the number and photographs of people taking part in the campaign, which is also an interesting feature.

With very clear instruction and easy methods, APYN envisages attracting more members and at the same time creating awareness about their mission.

Take Action For MDGs

Under the campaign “Take Action for MDGs” – APYN took the following initiatives:

WITH 5 minutes: SHARE your ideas on MDGs – in less than five quick minutes, you can lodge in your answers to five simple but important questions on MDGs and Human Rights.

WITH 1 click: DONATE your Facebook Status – tell your friends that Human Rights need to be included fully in the MDGs by donating your Facebook status. There were 87 individuals who donated their Facebook status to call Government leaders, not to ignore Human Rights in efforts to end poverty.

WITH 3 hours: ORGANISE your own Meet on MDGs – in a very easy, fun and convenient way, you can ask your friends about their views on MDGs on September 17-19 and be one of the more than 100 other facilitators from Indonesia, Myanmar, the Philippines, Nepal, Thailand, New Zealand and many others who already signed up to facilitate the VIEWS of the YOUTH on MDGs.

WITH 1 MINUTE: ADD an “APYN for Human Rights and MDGs” Twibbon – did you know that you can add a twibbon to your Facebook profile picture and let everyone know that MDGs and Human Rights are important to you? In two easy, simple steps (which you can do in a minute or less!), have your Profile picture laced with a Twibbon and show support in advancing the cause!

The APYN Have Been Successfully Using Their Website To:

Invite Volunteers

Influence And Engage People About Human Rights Issues

Translate Human Rights Issues Into Your Local Language

Welcome And Help New Activists Become Familiar With The Online Community

Online Campaigns

Over one thousand young individuals across the Asia-Pacific region got together for taking action for Human Rights and the Millennium Development Goals (MDGs) last 17-19 September through the APYN MDG Campaign that started August this year.

The Youth Campaign Team is a group of young volunteers from nine different countries who have developed and implemented this campaigning activity through connecting online!

The ‘Meet on MDGs’ was an opportunity for youth across the Asia Pacific region to express their thoughts on MDGs and its relationship with Human Rights, facilitated by a youth team of APYN.

Campaign Accomplishments

  • About 140 volunteer-facilitators from countries – Bangladesh, Brunei, Fiji, India, Indonesia, Japan, Malaysia, Mongolia, Myanmar, Nepal, New Zealand, Nigeria, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam, hosted ‘Meet on MDGs’ to answer, with about five (or more!) friends, five simple yet important questions on Human Rights and MDGs.

  • Around 50 registered their thoughts on MDGs through the individual online response form.

  • Another 30 showed their support by lacing their Facebook profile picture with the APYN for Human Rights and MDGs.